PRINCIPLES OF DIGITAL MARKETING
The years 2020 and 2021 were a complete disaster for almost everyone. These years were filled with loss and suffering. But the years turned out to be great ones for Digital Marketers. During these tough times, other sectors were literally struggling to make money, while the digital marketing agencies made quite a bit of money. Thankful for Digital Marketing, there are tonnes of opportunities to make money. Digital Marketers earn a lot while staying at home using YouTube, social media, blogging, affiliate marketing, and a lot more.
Digital Marketing is an industry that has a lot of scope and is expected to grow more in the upcoming years. Technologies are much more advanced now and have opened a door full of hope and the digital revolution. Digital Marketing has a much wider scope as compared to traditional marketing and has created new prospects for organisations and aspiring digital marketers.
The world is transforming like Godspeed, with people seeking to pursue digital marketing courses and showing attentiveness in comparing and analysing different digital marketing course syllabuses offered by opting for various digital marketing institutes all over the globe. The digital marketing course syllabus has also transformed a lot in 2021.
Digitalization is at the core of marketing nowadays. It has now become one of THE MOST IMPORTANT THINGS in marketing.
There are various digital marketing courses and syllabuses designed to prepare aspiring digital marketers with the fundamentals of digital marketing. So, let’s get to know more about the digital marketing course syllabus.
SEARCH ENGINE OPTIMIZATION (SEO) :
Search Engine Optimization is the process of getting traffic from free,organic, editorial, or natural search results in a Engine’s Result Page (SERP). SEO helps drive traffic to your website and get you higher rankings, eventually helping you boost your brand. In this subject, you will learn about the various search engines and their algorithms. You will also get to know about the elements that help a website rank and how you can master the art of various parts of SEO, such as on-page and off-page optimisation, keyword research, meta descriptions and tags, and much more.
SOCIAL MEDIA MARKETING (SMM) :
Social Media Marketing (SMM) uses paid and organic marketing strategies on different social media platforms, such as Facebook, Instagram, YouTube, and others, so that the users get to know about the company and generate interest in the brand’s website. Effective social media strategies play a key role in making social media marketing a success. You will also learn how to establish effective social media strategies for the different platforms.
You will also learn how to choose the proper demographic, create an effective social media strategy, and consider other important factors. You will also get to know about the metrics used in SMM, such as cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
MOBILE MARKETING :
Smartphones are used by quite a number of individuals on this planet. These devices have transformed and broadened our minds and the way we think about marketing. Operative strategies help in advertising and promoting products and services and are the main element of Mobile Marketing. SMS, MMS, and Mobile App Marketing are all options in Email, Social Media and Web Advertising. Other than phones, tablets, and wearable technologies, feature phones also have marketing possibilities.
GOOGLE ADS :
Google Ads is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product testing, or videos to web users. In this subject, you will learn how to run Google Ads and affiliate marketing to monetize a website. You will also get to learn how to make money from a website or blog by using Google and YouTube ads.
E-MAIL MARKETING :
E-Mail Marketing is the act of sending a commercial message, typically to a group of people,using email. E-mail has become such a popular marketing tool for businesses because it forces the user to take some kind of action.
It’s one of the oldest forms of Internet Marketing with a high return on investment.
WEBSITE DESIGN & DEVELOPMENT :
Designing websites is an essential part of Digital Marketing for every brand. It helps to generate leads and improve their consumer credibility, and creating websites is so basic yet so important. It’s like every company has created a website for itself these days. The importance of website design is expanding immensely, and the subject will teach you how to build a WordPress site from the ground up.