In the up and moving world that is of today, every bit of the traditional world has shifted to online platforms, and so has our favourite stores and shops! Ecommerce or electronic commerce is the process of purchasing or selling of goods, products and services through online transactions. Now that you know of the technical term called ecommerce, do you know what ecommerce marketing is?

Ecommerce marketing is the procedure of using promotional strategies in order to drive traffic to your ecommerce or online store, converting those general audience traffic into paying customers and further engaging them with your store, post-purchase. Ecommerce marketing might sound much like digital marketing, but it could not be any more different. While digital marketing is used to connect to an audience and create brand awareness, ecommerce marketing is the practice of driving higher sales through its marketing influence. 

Ecommerce marketing is a merge and fusion of promotional strategies with persuading marketing skills, portrayed to grow and increase the sales count and profitable benefits.

Ecommerce marketing involves building more than just brand awareness. Ecommerce marketing can be seen as a factor that strengthens brand loyalty, trust and mutual bonding with the customer base that will curate the future of the business. 

That is why, while attempting ecommerce marketing, it is very important to be aware of how your brand is being presented to make sure the sales are not a one time purchase, rather a trusted purchase each time in need and want. In this blog, we will discuss and dive into 11 grand strategies and tips of ecommerce marketing that can help your brand achieve that. We will also unleash the many inside tricks that can be applied while engaging in ecommerce marketing for your business development. So keep reading to find out the in-depth versatility of ecommerce marketing and how your brand can sportingly benefit from it. 

TIP 1- Optimising Website and Product Pages

While developing a website and curating its pages, all we want is it to look perfect. But a perfect looking webpage is nothing if it can’t do its work successfully. A website is mainly created to give your audience easy access to your products or services and increase your brand understanding and visibility. But ask yourself this question, is your website doing that? If your answer is negative then these are the steps you would want to add to your website building and make it ready for some ecommerce marketing results! 

• Firstly, creating a website without prior keyword research is going to result in failure.conduct an in-depth keyword research according to your brand forte and find out the relevant keywords that can rank your brand higher on the search engine result pages. Next optimise your website and its content with the proper use of the keyword and make it available on every search that is made with that keyword!
• Many of you think “ehhh, who will read the product description”, but did you know your product description is a form of content that can rank you on search results as well as make your customer more aware and trusting towards your brand? Yes, it is true. And that is why one of the key elements of ecommerce marketing is the product descriptions. Make it straight to the point and informative, spill the benefits and features clearly. Maintaining a product description with such factors are likely to cause higher sales.

• Next we have mobile optimization and website loading speed. Before we start, did you know that most customers view your page through their mobile phones, even more than their desktop? Exactly! Just as your website should be optimised to be viewed properly from a desktop, it should be optimised to view from a mobile phone too! This makes your customer scroll without hassle and sets a clear understanding of your brand overall. And who would want to view a website that takes 10 minutes to load? No one. Just as mobile optimisation, it is equally important to fix your website bugs and loading speed so your brand can be portrayed toa potential customer within seconds! 

• Lastly, ensure to curate an user friendly website that looks professional and easy to navigate across pages of products, so a customer could reach their likeable result without any struggle!

And that’s it! Now your website looks as perfect as your ecommerce marketing result would!

TIP 2- Utilising Search Engine Optimization (SEO)

SEO or Search Engine Optimisation is the process of improving the quality and quantity of your content to make your website rank higher in search results and drive tons of traffic to your website. This process is usually used to optimise your website in such a way that it reaches a wider range of audience and increases the overall brand visibility. SEO is a strong ecommerce marketing tool and how to utilise it? Here you go!

• Use On-page SEO techniques such as meta tags, headings, and URL optimization with proper application of keywords.
• Building high-quality backlinks from authoritative websites helps gain trust and proves your brand to be authentic to customers.
• Creating valuable and relevant content to attract organic traffic.
• Optimising images and videos with alt tags and proper file names according to your brand and its forte.

Utilise SEO in the most proficient way with the above suggestions.

TIP 3- Harnessing the Power of Social Media

Social media has become quite the hype in the past few years, pulling tons of traffic and audience due to it, and you can use that opportunity to progress your ecommerce marketing.  Creating engaging social media profiles with interesting visual as well as written content is the key to attract customers. Start by curating a content calendar and share valuable content on a regular basis. Leverage targeted social media ads to reach potential customers locally and increase sales through this ecommerce marketing technique. Also make sure to keep your audience engaged by conversing with them and understanding their needs and demands. 

In the above method, you can utilise social media as a cost effective source of ecommerce marketing.

TIP 4- Email Marketing Campaigns

Believe it or not, email marketing can enhance your ecommerce marketing as a whole and here is how you can run campaigns through it:

• Build an email list through website opt-ins and find out their time of activity.
• Craft personalised and segmented email campaigns with proper information and keywords.
• Implement abandoned cart emails to recover lost sales.
• Analyse email campaign metrics and optimise your content for better results.
• Send out cold mails about a product launch.
• Execute follow-up emails after a customer purchase to keep the engagement going. 

So go on and curate the best [more effective] emails to ace this part of ecommerce marketing. 

TIP 5- Influencer Marketing and Collaborations

Influencers have become an up-and-coming aspect of brand promotion which makes them a superpower for ecommerce marketing. Influencers have the power to influence people with their actions and that can be utilised to develop your brand’s good name. Start by finding the right creator or influencer who has a similar forte and relevance to your brand with a follower base that is your target audience. Next, collaborate or co-create content by partnering with them to promote your products. Don’t forget to track the overall performance of your brand. This method of ecommerce marketing builds a strong trust and reliability towards your brand.

TIP 6- Customer Reviews and Testimonials

Customer reviews and testimonials are known to be an important part of bettering your brand performance and products in general, but did you know portraying them could build a trust factor for your business in the market? That is why always be sure to encourage your customers to review your product because displaying what people think about your brand or product, builds an audience of trust that will cooperate in your further growth and success. Make sure to follow up to both positive and negative comments with professionalism. Your reviews are your social proof of authenticity so ensure to portray them!

TIP 7- Implementing Retargeting Campaigns

In the field of ecommerce marketing, your main aim is to be effective on customers by constantly upgrading your brand, product, and performance. And here is what you can do to implement that:

• Use Pixel tracking to target website visitors who didn’t convert.
• Display personalised ads based on the user’s browsing and activity behaviour.
• Offering incentives or discounts to persuade potential customers to return.
• Testing and optimising retargeting campaigns for maximum effectiveness as they run.

TIP 8- Leveraging Influential Content Platforms

People often refer to many different content platforms during their search and you can utilise this to make your ecommerce marketing more influential! Here’s how:

• Invite personalities to guest blogging on authoritative websites in the industry.
• Publish informative and valuable content on different content platforms or LinkedIn.
• Participate in relevant forums and online communities and increase brand awareness and visibility. 

These simple and crisp steps can ensure great results in your ecommerce marketing journey.

TIP 9- Implementing Live Chat and Customer Support

There’s always something more to learn and better your brand from your consumers and this ecommerce marketing technique does exactly that! Though this is not much of a convenience in an offline store, ecommerce marketing gives this plus benefit! Addition of a function called live chat or customer support helps customers survey through a list of products and guide them in their search for that particular product. This add-on for instant assistance not only makes it easier for customers to find their desired service but also brings them back to your online store post-purchase. This process of ecommerce marketing alo helps you to assist and monitor your customer’s needs, interests and requirements as you continue to make your brand better.

TIP 10- Monitoring and Analyzing Data

Keeping a track on your brand’s overall performance is an important strategy in ecommerce marketing. Now you might ask how? It is the key to building better brands because with this technique you can easily analyse what is working for your brand and what is not. You can track how your brand is performing and what needs to be changed too. You can find out which ecommerce marketing tactic is working well for your brand and continue on the path. A business is nothing without smart and effective decisions, and analysing data and performance insights about your brand helps in making efficient decisions without hassle. 

Conclusion

With long discussions and sharing of tips and tricks about how ecommerce marketing can help your brand development, we now come to the end of this blog. Here is your chance to drive sales to the heights of profits and lead a successful business. And if you are one of them who haven’t gotten into the marketing sector of ecommerce, it’s time you switch to ecommerce marketing with the above cost-effective strategies and open a window of opportunity for your brand!

F.A.Q.

What is Ecommerce marketing?

Ecommerce marketing is the procedure of using promotional strategies in order to drive traffic to your ecommerce or online store, converting those general audience traffic into paying customers and further engaging them with your store, post-purchase.

What are the 3 types of e-commerce?

The 3 types of e-commerce are business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C).

What are the benefits of e-commerce?

Some great benefits of e-commerce are:

• Track transactions and logistics more easily.
• Less cost compared to offline stores.
• Easier to provide customer support and access.

How to do ecommerce business marketing?

• Leverage social media platforms
• Utilise email marketing 
• Influencer marketing 
• Optimise your website
• Improve customer service with 24hrs support.