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I LOVE HALDIRAM CASE STUDY

I LOVE HALDIRAM CASE STUDY

I Love Haldiram is an Indian legacy and a favourite choice for snacks in many households across nations. Based in Kolkata, this brand has taken the roots and flavours of Rajasthan and planted its essence through most decadent snacks and sweets. I Love Haldiram has reached many heights of success over the years with its authentic taste and a greater part of marketing. Let's check out the Haldiram case study to learn more about the brand's success story.

INDUSTRY

Food and Beverage

SERVICE

🌕 Website Development

🌕 Photo and Videography

🌕 Branding

🌕 Social Media Management and Marketing

Branding & Advertising agency in kolkata
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CAMPAIGN OBJECTIVES

I Love Haldiram initially came with just social media accounts but when they partnered with Aspire Digital Media, we welcomed them into the depth of digital marketing. We took their vision into creating the reality of a brand. Aspire gathered its team of polished skills and innovative creativity and dived right into the making of personalised strategies that would effectively bring success to I Love Haldiram. Our developers and SEO crew sat down, putting in the pieces of Website Development, while our mastermind social media team started building I Love Haldiram’s presence on social platforms, connecting and heightening the brand’s reach with marketing.

 

But what is any branding or advertising without visual appeal? Aspire next levelled up by putting its hand on clicking and shooting for campaigns and content, glorifying I Love Haldiram’s overall marketing approach by professional branding, making it one of the fastest growing brands.

EXECUTION

Aspire’s office buzzed with creativity as our developers got together in making one of the finest websites, about to change the snack dimensions. With technical skills and innovative minds, we developed and launched an advanced website for I Love Haldiram that the audience could reach and access without hassle!

Website Development

Aspire’s office buzzed with creativity as our developers got together in making one of the finest websites, about to change the snack dimensions. With technical skills and innovative minds, we developed and launched an advanced website for I Love Haldiram that the audience could reach and access without hassle!

Photography

At Aspire Digital Media, we always say Photo is the Future, and we took I Love Haldiram to the real roots of digital marketing with the visionary art of photography. We presented every delicious angle of their product, and brought out their true essence of why the people love it so much!

Social Media Marketing

Aspire’s crew of originality took their talent and love for social media, and invested it in building the greatest brand page for I Love Haldiram. We creatively executed brand campaigns, visual impact and crisp content to engage with the audience and increase its reach even better!

Branding

Branding and advertising is the soul of marketing, and Aspire takes it very seriously for all its clients. That is why we embraced the sweet and salty nature of I Love Haldiram and promoted their brand and product like our very own! With a systematic approach of branding, we made the audience fall in love with the specialty only I Love Haldiram can deliver!

Social Media Campaign

I Love Haldiram is a well known company that we heightened as a brand with ad campaigns on Facebook and Instagram. Aspire leveraged the tools and instruments for campaigns and took branding to a whole new level. We kept the brand connected to its forte while taking it on a journey to explore campaign marketing.

For instance, on Eid we spread the love for Lachha in I Love Haldiram’s flavours and authenticity a lot more. We took the Rajasthani delicacy, Ghevar, and made it a staple for every sweet tooth. While snacks were boosting its rule, we didn’t let the sweetness of I Love Haldiram fall behind. Believe us when we say this, that our smart (mostly sweet) reel campaign for Laddu became a taste you cannot miss out on!

RESULTS

1500%

Followers has Increased by

35%

Post Reach

36.6%

Total Engagement Rate

77.9%

Total Instagram Profile Visits

69.9%

Total Facebook Profile Visits

1.5M+

Total Campaign Reach

ASPIRE DIGITAL MEDIA

We Work With

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