Artificial Intelligence [AI] has become one of the most revolutionary instruments that has taken over our daily life with its outstanding advancements, and the industry of digital marketing was not left unaffected either. AI tools for digital marketing are turning into a very trusted and reliable source for marketing execution to the experts and professionals in the field. Because of AI’s high and resourceful potential, it has currently taken the place of the greater sector that influences digital marketing as a whole. But before we dive into it further, let us understand what AI is and how AI tools for digital marketing build and better the process of marketing on digital platforms.
The biggest reason behind the rapidly growing popularity of AI tools for digital marketing is how AI helps generate automated, quick, and effective decisions relating to the data collected and analysed. Data is the success factor and key to good marketing and AI tools for digital marketing with its complex algorithms are an increasingly essential factor in the marketing industry for its superpower of collecting and analysing massive amounts of data in one go that would influence your marketing strategies in a positive manner, saving you tons of money on staff or machines for businesses. Hence, AI gives you professional intelligence and assistance in a time and cost effective way.
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AI has also made it easier for users and buyers, by analysing their behaviour and reaching them to product and results according to their preference, without any human efforts in the procedure. This factor helps businesses personalise and strategize their products and content better through AI-researched predictions, that recommend your brand on the top.
Therefore, AI tools for digital marketing are one of the best and powerful ways to bring your brand extremely good marketing results and prepare it for the future competition. Let us now look into the top 10 best AI tools for digital marketing that will change your marketing game completely and boost your business. Keep reading to find out!
1. Jasper
Jasper is an advanced AI that is known as the leading writing assistant that can write and develop high-quality articles, social media posts, landing pages, ad creative copies, catchy titles and descriptions or even emails.
This AI tool for digital marketing works in a way where you have to insert keywords that your content should be related to, which is further analysed by the AI in order to create the content according to the subject matter or outline given to it. Jasper owns a set of very impressive features such as follows:
- It is a fast programming AI that is capable of producing 1000+ words in less than 10 minutes.
- Its programs in more than 25 languages.
- It has more than 11,000 free fonts.
- It owns 2,500 different categories of writing style.
- Tone of voice settings is available.
Jasper can be used as a long-form writing assistant that generates human-like content in a matter of minutes. This tool can assist you in writing professional and high-quality content for almost anything, regardless of the word limit.
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2. Hootsuite Insights
If you are looking for a way to improve your digital marketing strategy and analyse your brand value on different digital or social media platforms, then an AI tool like Hootsuite is your right solution! Hootsuite Insights inspect and investigate through social media data to provide you with in-depth insights about your brand.
Through such insights, you learn about your brand performance that further helps you to understand what steps or actions will take your brand to success and strategize it well. The features listed below is what makes Hootsuite Insights the perfect tool to manage your brand digitally:
- Monitor brand activity and analyse performance.
- Schedule posts prior.
- Track your audience engagement.
And in this world of digital marketing, marketers sure know how this AI tool will better the entire concept of effective strategies and decisions to help brands reach success.
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3. Semrush
Semrush is the home to key content marketing strategies like Search Engine Optimization, Social Media Marketing, PPC, Campaigns and so on. It enables you to track effective keyword usage to rank higher than your competitors. The success of Semrush comes from the following key characteristics:
- Master tools to analyse competition
- Tracking of keyword ranking
- Content marketing planning and strategy creation
- Direct insight into current trends
- One page SEO
All this makes Semrush the perfect partner of marketing execution with effective growth strategies and actions in digital marketing.
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4. Seventh Sense
Seventh Sense is a clever AI tool for digital marketing that processes according to consumer profiling in order to attract the attention of customers. A solid email marketing strategy is made with the direction of best times and days for its execution to achieve higher conversion rates, but when it comes to each customer, they all have separate times of activity.
That is when Seventh Sense comes in with an analysed time and day for email marketing campaigns for each customer, based on absorbing and creating a predicted time of their activity.
But what makes it best? Here are some features that makes it so:
- Personalised facility
- Predicts the time of activity for each customer, to enhance email marketing.
- Consumer profiling.
5. Personalize
When you are in the search for which product and services your audience is most interested in, try out Personalize without hesitation! It is an Ai tool for digital marketing that programs with an algorithm that finds out the top interests of every contact based on their activity and searches. And here is why you should utilise this tool for your digital marketing:
- Increases click rates effectively.
- Identifies consumer demand and site activity that helps you personalise your product accordingly.
- Tracks real-time metrics.
These above features make Personalize a master tool for your brand and product optimization!
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6. Scalenut
Scalenut is one of the AI tools for digital marketing that has all-in-one marketing characteristics that helps your brand overall. It creates a keyword strategy relevant to your niche in order to generate content that flourishes! The reason behind Scalenut’s success are these 4 features of its software:
- Research – Unlock your brand’s potential with the help of insights and assist your further steps.
- Create- Form SEO content that takes you to the highest rank, based on real-time SERP statistical evidence.
- Optimization – Improve your content according to the interest and demand of your audience so your brand doesn’t fall behind the competition.
- Marketing Copywriting- Create marketing copies that are persuasive and will succeed in increasing lead conversion rate.
Tackle the semantic competition with one of the master AI tools for digital marketing, Scalenut.
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7. MarketMuse
This is one of the most technical AI tools for digital marketing that conducts in-depth research to create long form content. It was made with the focus to help brands with their long content, landing pages, emails, etc.
MarketMuse does a wide research to form a draft content on the subject given to it, which can be further edited or improved according to the users preference. And why is it known as one of the greatest Ai tools for Digital marketing? Read the following to know why:
- It is an all-in-one service facility AI.
- Helps with long-format content.
- Creates a draft that can be improved by the user.
8. Anyword
Anyword is a marketing tool that assists with copywriting and effective written content. It is an essential tool for creative and effective written content such as blog posts, landing pages, social media content and ad copies!
The features that makes it special in the journey of digital marketing are as follows:
- Creative and persuasive content
- Copywriting essential
- Long format content
9. Salesforce Einstein
This tool includes a wide range of AI features that helps in the creation of personalised experiences for customers. It can be used to analyse insights about customer behaviour and interests , and optimise brand campaigns accordingly to achieve maximum positive results.
Here are the features that makes it one of the smartest AI tools for digital marketing:
- Customised customer experiences.
- Deep research on audience behaviour.
- Generation of effective insights.
10. Adobe Sensei
Looking to make your customer’s experience right according to their preference? Adobe Sensei is one of the most powerful AI tools for digital marketing and the answer to it! It forms personalised experiences for your customers. Moreover, it houses the following features to better the user experience:
- Generates customer segmentation.
- Determines insights about real-time customer behaviour and demand.
- Optimization for campaigns.
AI tools for digital marketing are conquering the world and all its sectors with some of the most powerful features and characteristics that even humans are unable to succeed in. With its fast-growing nature and ultimate ease in user experience, AI tools for digital marketing are predicted to become the first invention in generations to bring the future essence in today’s working.
With that, the digital marketing universe too will take a massive turn towards success. AI tools for digital marketing is an invention that is here to make brands reach success with effective strategies and outstanding marketing resources at minimum cost.