Micro-influencers are influencers that have audience members between 1000 -1000000 and are experts in their respective niche. They are smaller but well focused field experts that get connected on a deeper level with their audiences and generate greater engagement.

People trust the opinions of people they know and those who give them honest opinion not just for paying purpose. Micro-influencing plays a very important role in any business and contribute a lot for increasing the reach.

The percentage of engagement somewhere depends on the number of followers of the influencers. Influences with 1000 followers have shown 85% higher engagement than those with 100000 followers.

For instance, as the number of followers increases the engagement tends to decrease. As when micro influencer has a smaller audience that means they can have much more hands on, personal interaction and hence better marketing.

Every influencer makes the marketing task easier as they are more accessible. Leveraging micro influencers who have majority of followers as our target audience comes out to be a major boon for business. They not only put your service or product in from of the right and targeted audience but also promote the reach to majority of people. Following are some of the benefits of micro-influencers –

1. Better engagement rates – Working with micro-influencers and engagement with users from them is a major benefit of having them. In comparison to celebrity influencer accounts, we observed that micro-influencers interact with their targeted audience more frequently via likes and follows, and respond to the queries/comments in a quicker manner. Their focus in primely on their small audience and hence a better connection is established among the influencers and the audience along with higher interaction. Micro-influencers try to get real with their audience by talking through their common pains their follower feel regarding to the product. Whereas a celebrity influencer gets paid big dollars to do the same and they can’t feel the pain of audience. Higher engagement rates show that these micro-influencers have been actively worked as an advocate of your brand. They have a purpose behind each post and they achieve their objective. This exposure can ultimately help you and your brand to flourish within the targeted audiences and also help business with the sale of your product.
2. Affordability – A micro-influencer is much more affordable than any celebrity influencer. Working with a celebrity endorser can cost you hundreds of thousands just for one post and not with guaranteed engagement. Whereas for micro-influencers, rates depend on the number of followers and engagement concerning the reality of the brand. Thus, it’s worthwhile to have your value spent on micro-influencers.
3. Higher conversion rates – Working with micro-influencers builds a strong bond and so people trust the recommendations of influencers to make any of their big purchase decisions. In the business world, this holds a large value. You reach several people to take their recommendations and opinions and then you get the solution.Why are Micro-influencers so effective today?
   ● They connect with their audiences on a personal level and understand their pain and concerns, due to humble backgrounds and more individual interactions.
   ● They are more trustworthy and relatable than celebrity influencers. Also, Micro-influencers with smaller following have something to lose. They won’t promote something they don’t believe in by risking their followers trust quickly. Thus, they take each step carefully for the benefit of the brand.
   ● People admire them and can relate their struggles. Hence, the recommendations of micro-influencers are highly in demand and people take that as a word of an expert.
   ● They connect with their small audience on a deeper level, and focusing on each person creates a more authentic moment with the followers. They are able to create more personalized content and people enjoy working with their real knowledge of products.
   ● Engaging with the audience is also easier to manage, hence these factors contribute as an effective tool for marketing.